Project: UNION JACKy

Phew! 

This is definitely one of the most time-consuming projects EVER!

THE SKETCH

Lemme begin with the sketch of the outfit, cause this is how everything started :)

Together with set designer & photographer Moritz Maibaum I designed the outfit by using an existing outfit of my sponsor Westward Bound

How everything started :)

Sarah Beech, Westward Bound's head of design was totally in love with the idea and 

introduced it to the whole company.

I seriously couldn't wait to see the result... but then...

after a short while, she sent me a picture of the finished outfit :o)

Pow!! Genius!!

THE PRODUCT SHOOT

Westward Bound loves this outfit so much that they decided to sell it officially in

their online shop from August '12

Moreover they got inspired by this outfit to design some more Union Jack outfits for everybody *yaaay*

... I am absolutely left in disbelief... everything turned out unbelievably fantastic!

We already shot all the other outfits BUT we have to keep them under wraps until August'12 ;)

THE SET DESIGN

Big Ben in progress

Mo is the one and only set designer!!!

All ideas are simply stunning and all his projects have something in common:

The results are always even better than the sketch.

It's just so impressive!

My deepest respect to Moritz!!!! 

The set design was definitely the most time-consuming aspect of this project and it turned out just... PERFECT!

THE ACCESSORY DESIGN

I am soooo in love with retro roller-skates :)

Lemme show u how I transformed very bad-looking roller-skates from eBay into some very fashionable latex Union Jack skates 

 THE SHOOTING

iPhone picture of my styling

haha x)

... and FINALLY... the result :D

HOPE U LIKE IT!!